cult-fave hair care

Don't take it from us - beauty editors, influencers and our community love our clean, naturally derived and transformative products.

our trophy case

2021 Allure Readers' Choice Award Allure Best of Beauty 2020 2020 Allure Readers' Choice Award Allure Best of Beauty Allure Reader's Choice CEW Naturally Curly 2018 Best of Beauty

our beauty editor fans

"I’m not exaggerating when I say that [Don’t Despair, Repair!] is the single most effective hair treatment I’ve ever used."

GABRIELLE KORN, REFINERY29

"Briogeo’s Rosarco Milk is proof that natural products can deliver some serious results."

MARIANNE MYCHASKIW, INSTYLE