we empower them all
ingredients that work.
we support them all
we celebrate them all
different haired individuals.
meet our founder, Nancy
Tune in as Nancy tells her full story on her episode of NPR’s “How I Built This” podcast.
Nancy's healthy hair routines
On the days I wear my hair straight, I wash with either Be Gentle, Be Kind Aloe + Oat shampoo or Scalp Revival micro-exfoliating shampoo if my scalp needs a detox. I always follow my cleanse by multi-masking: Scalp Revival cooling hydration mask on my scalp while I deeply nourish my hair with our Don’t Despair, Repair! Deep conditioning mask. Post-shower, I use Farewell Frizz blow dry protectant creme and add a few drops of Don’t Despair, Repair! Strengthening Treatment Oil on my ends before I blow-dry and flat iron.
Micro-Exfoliating Shampoo
A unique charcoal and coconut oil infused scalp shampoo that detoxifies, exfoliates, soothes.
Cooling Hydration Scalp Mask
A scalp hydration mask that soothes an itchy, flaky scalp with a blast of instant cooling.
Deep Conditioning Mask
Repairs damage, restores moisture, and protects against breakage.
Strengthening Treatment Oil
Repairs damage, seals split ends and reinforces hair cuticles.
Whenever I wear my hair natural and curly, I always reach for our Curl Charisma collection to hydrate thirsty curls and enhance my texture pattern. On wash days, I cleanse and condition with our Curl Hydrating Shampoo and Curl Defining Conditioner. While my hair is still wet, I use my fingers to rake our Leave-In Defining Creme throughout my hair, then scrunch it with our Frizz Control Gel. Once my hair has air-dried a bit, I finish off by patting in a few drops of our Don’t Despair, Repair! Strengthening Treatment Oil.