2019 Allure Readers' Choice Award Winners: Best Conditioner & Smoothing Crème

Come one, come all. We've got the Allure Readers' Choice Award winners to brighten up your day! Spoiler alert: BRIOGEO TOOK HOME 2 Ws!


The Briogeo Winners 

We are so thrilled to announce that both of our Briogeo contenders won for the third year in a row! Our winners included our beloved Don't Despair, Repair! deep conditioning mask in the conditioner category and our Farewell Frizz blow dry perfection & heart protectant crème in the smoothing cream category.


Why these babies are winners:

Our Don't Despair, Repair! deep conditioning mask is a shower staple. Whether you have bleached hair and want to bring it back to life, split ends for days, or just want a restorative boost, its ultra-nourishing formula is all you really need. 

Formulated with our unique NOVA Complex, this mask delivers an optimal blend of transformative nutrients from B-vitamins, rosehip and argan oils, algae, and biotin to replenish damaged hair to a shiny, healthy-looking, and lustrous state.

If you don't believe us, just check out all the deep conditioning mask IG love!




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Have you tried this yet?? I’m so obsessed with this jumbo @Briogeo “Don’t Despair, Repair Mask”!! It’s so moisturizing and leaves my hair feeling so soft. Thank you #briogeo for sending me this awesome stuff for the holiday!!! #sp . . . #teamnatural_#naturalhairguru #myhaircrush #blackgirlmagic #naturalhairmag #naturalhair #urbanhairpost #naturalhairdaily #borntobenatural #curlynaturalhair #naturallyshesdope #naturalchixs #healthyhairjourney #amazingnaturalhair #naturalhairdoescare #mynaturalhairisdope #unconditionedroots #PROTECTIVESTYLES #teamnatural #hair2mesmerize #naturalhairblogger #respectmyhair #curlygirls #bignaturalhair #naturalhairdreams #curlynaturalhair #instahair #healthy_hair_journey

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PRODUCT: @Briogeo Don’t Despair, Repair! Deep Conditioning Mask STATUS: Still love it 💕 PRICE: $46 CAD / $36 USD SIZE: 237 mL WHERE: Sephora . This review will be short and sweet… I have loved Don’t Despair, Repair! Deep Conditioning Mask for a long time. It is packed with oils (Argan Oil, Almond Oil, Avocado Oil, Rosehip Oil), provitamin B5, aloe, calendula, hydrolyzed keratin, algae extract and aloe; all hair loving ingredients that nourish and promote health rather than cover up damage. Currently, I use this mask once per week. I apply for 10 min, after shampooing and then rinse. It leaves my hair beautifully soft and very lightly scented. Unlike silicone packed conditioners, it doesn’t weight down my hair or cause it to get greasy extra fast. Is it an absolute game changer? Sadly no, and that’s why it hasn’t achieved HG status for me, but it is great in conjunction with other products for routine maintenance and I will absolutely continue to buy/include it in my routine. . . . #briogeo #dontdespairrepair #skinstagram #skinsta #topshelfie #beauty #beautycommunity #beautygram #instabeauty #intothegloss #bblogger #discoverunder2k #skinisin #shelfie #skincare #skincareflatlay #skincaretips #skincareblogger #kbeauty #acne #skincarejunkie #skincareaddict #skincareroutine #koreanskincare #skincareblog #skincarereview #365inskincare

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Hair cares power couple right here 👆 @briogeo Scalp Revival and Dont Despair Repair deep conditioning mask. I got the shampoo first, and kind of by mistake...I didn't realize it was an actual shampoo until I got home (I normally just use conditioner) I decided to try it anyway since I already paid for it. First of all, it smells SO refreshing and it's so invigorating on your scalp! Paired with a silicone scalp massager this is a dream ! My scalp felt so clean...after this I was addicted to naturally I got the mask next. It made my hair so unbelievably soft and silky and it smells lovely ! I only use the shampoo as needed when I feel like I have buildup, and I've been using the mask with a cap once a week and my hair is so much healthier..thank you @briogeo for making these products!. . . . . . #haircare #briogeo #curlyhair #deepconditioning

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💦Let’s talk Briogeo…💦 . . I have been using these two products for about 6 weeks now and I am ready to share my love for them. Yes, the hype is real y’all! First, I want to mention that I have wavy-curly hair, medium-long length, medium-thick and my scalp gets flaky and dry during the winter. And I only wash it once or twice a week. Now, to the good part… . 💧Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo – A scalp shampoo that detoxifies and removes buildup; soothes itchy, irritated, and flaky scalp; and hydrates the scalp to prevent further dryness. This shampoo smells so fresh/minty and it is very cooling due to tea tree, peppermint and spearmint oils. It gentle lathers and I do not find it difficult to get the product down to the scalp. My hair feels super clean after each use and does not feel stripped or squeaky cleaned. It has helped me get rid of the flakiness and dryness of my scalp and the occasional itchiness I experience when it is extremely dry. And I love the cooling effect! I have noticed that since using this gem not only my scalp feels healthier but also my hair in general looks and feels much better. If my hair feels dry I follow up with a hydrating mask and leave-in conditioner or if it is more normal I follow up with a cleansing conditioner. I am not going to lie, it is probably the best scalp product I have used and I can totally see myself repurchasing it indefinitely! . 💧Don’t Despair, Repair! Deep Conditioning Mask – a weekly treatment that restores essential hydration, transforms damaged hair into shiny and healthy looking hair, and prevents future damage. For starters the smell is beautiful! I can use it for 5 minutes for a quick pick me up or for 10-15 minutes for an intense hair treatment, and doesn’t matter how long I leaved it on my hair feels and looks softer, healthier and shiner. It is easy to remove and does not leave the greasy feeling that some hair masks leave. My big complaint with most hair masks is that they usually weight down my hair, but with this gem my natural volume is restored and my locks feel extremely soft. And I do not have to use a leave-in conditioner after using this gem; [cont. 👇🏻]

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Next up for our Briogeo winners is our miracle working Farewell Frizz blow dry perfection & heat protectant crème (Formerly known as our Rosarco blow dry perfection & heat protectant crème)! Our lightweight finishing formula is infused with a nourishing blend of rosehip, argan, and coconut oils to smooth hair, enhance shine, tame frizz, and thermal protect up to 450°F. Keeping scrolling to see why people are loving this hair protector!




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Fresh Blow-Out Day with the @briogeo Rasarco Blow Dry + Heat Protectant Creme ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀⠀ It’s a game changer especially for damaged hair. Also adds lots of volume. On another note, the reason that I always post about how amazing @briogeo haircare is mainly because I love that everything is made without all of the ingredients I like to avoid. No Sulfates. No Silicones. No Phthalates. No Parabens. No DEA. No Artificial Dyes. ⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀ #briogeo #briogeobabe #sephora

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Don’t Despair, Repair!™ Deep Conditioning Mask
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Farewell Frizz Blow Dry Perfection & Heat Protectant Crème
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