Why Sulfate-Free Shampoo?

be gentle, be kind to your hair

Sulfates are harsh, synthetic salts that are used as cleaning agents in a myriad of applications—ranging from personal care to household cleaners. While effective at getting rid of dirt and oil, the use of sulfates in hair care products has become a controversial topic for many reasons. The use of sulfates that come in contact with the scalp have reported skin related issues such as epidermal irritation, dryness, redness, itchiness, and in some instances, hair loss stemming from follicle inflammation. In addition, sulfates can be harmful to the hair itself, stripping strands of their natural oils and leaving them prone to dryness, dullness, and breakage.

We’ve formulated our sulfate-free Be Gentle, Be Kind™ shampoo cleanser with surfactants derived naturally from fatty & amino acids and vegetable & coconut oils that cleanse the hair and produce a luxurious, hydrating lather.

“Our naturally derived cleansers and formula boosters leave your hair soft, clean, and manageable.”

We fortified this hair cleanser with green tea antioxidants, nourishing and shine-enhancing bamboo & avocado, soothing aloe, and vitamins A & E to give your hair the healthy boost needed to look its best. Suitable for all hair types, this regimen hair cleanser works perfectly with our line of custom hair conditioners and deep treatments. Treat your hair the way nature intended—Be Gentle, Be Kind™.