Our NOVA Complex®

Our proprietary blend of potent Natural Oils, Vitamins, and Antioxidants are the basis for every product formula, instead of superficial ingredients like sulfates, silicones and parabens. Our products address immediate hair concerns while building the foundation for long-term healthy, nourished, and beautiful hair. All of our products are Vegan, Cruelty-Free and Gluten-Free. (Tap the ingredients to learn more).

Below you’ll find clinical trials for our favorite ingredients. We keep this section up-to-date as more research evolves.

Apple (Procyanidin)

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Effect of procyanidin oligomers on oxidative hair damage.

Argan Oil

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Hair Protective Effect of Argan Oil (Argania spinosa Kernel Oil) and Cupuassu Butter (Theobroma grandiflorum Seed Butter) Post Treatment with Hair Dye.

Coconut Oil

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Effect of mineral, sunflower oil, and coconut oil on prevention of hair damage.

Coconut Oil

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Novel antibacterial and emollient effects of coconut and virgin olive oils in adult atopic dermatitis.

Ginseng

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Panax ginseng extract antagonizes the effect of DKK-1 induced catagen-like changes of hair follicles.

Panthenol (Vitamin B5 Analog)

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Panthenol

Peppermint Oil

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Effectiveness of topical peppermint oil on symptomatic treatment of chronic pruritis.

Rosehip Oil

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Characterization of the free Radical Scavenging Activity of Rose Hip (Rosa canina L.) Extract.

Shea Butter

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Triterpene glycosides and other polar constituents of shea (Vitellaria paradoxa) kernels and their bioactivities.

Tea Tree Oil

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Melaleuca alternifolia (Tea Tree) Oil: a review of antimicrobial and other medicinal properties.

6-free™ hair care: what we exclude.

Briogeo is 6-free hair care, meaning our formulas are free of harsh sulfates (SLS/SLES), silicones, parabens, phthalates, DEA and artificial dyes, as well as hundreds of other “no-no” ingredients.

our ingredient
BLACKLIST

NO
harsh sulfates

Harsh sulfates can irritate the scalp, inflame hair follicles and cause the hair to become dry and dull.

NO
silicones

Silicones can cause excessive build up and clogging of the hair follicles leading to scalp ailments and hair loss.

NO
parabens

Scientific Studies indicate that there may be a link between the ingestion of parabens and certain forms of cancer.

NO
phthalates

Research suggests phthalates are responsible for reproductive and developmental toxicity.

NO
DEA

DEA has been linked to allergies, skin toxicity, hormone disruption and inhibited fetal brain development.

NO
artificial dyes

Artificial dyes can cause skin irritation and exacerbate skin conditions.

ready to make the switch to clean products?

CUSTOMIZE YOUR ROUTINE