With so many products on the market claiming to repair your hair, figuring out the right approach to improve damaged hair can be confusing and downright overwhelming. You probably have a ton of questions: Do you need protein or moisture or both? Should you use a bond repair product? Will shampoo and conditioner do the trick or do you need a treatment mask? Should you work to prevent the damage or repair it once it’s done?

Our holistic approach to hair repair 

At Briogeo, our approach to repair is unique: instead of targeting one aspect of the repair process, we combat damage from a preventative stand point and a restorative standpoint. Put simply, Briogeo’s approach to repair is going to help restore the damage you have currently, and at the same time, strengthen your hair to prevent future damage from occurring. This holistic way of looking at hair health is what helps build healthier, stronger hair over time. 

Enter our Don’t Despair, Repair! collection: a scientifically proven treatment collection that strengthens damaged hair, helps prevent future damage, and restores dry, damaged hair back to its healthy state. 

Understanding hair damage and hair repair  

In order to understand when and how we should be repairing our hair, let’s start by going back to the anatomy of a hair strand and what causes damage.

The hair shaft is made of several layers. The outermost layer, called the “cuticle,” lays like shingles on a roof, sealing the hair shaft to keep environmental aggressors out and moisture and essential nutrients in. The innermost layer, or the “cortex,” is where all of those good ingredients are housed, and it’s where all of your hair’s elasticity, strength, and shine live. 

Damage, regardless of its source, manifests as a lifted cuticle—this not only allows the escape of water and moisture molecules, but also the keratin proteins that make up the structure of the hair. Once those essential ingredients go missing, the hair shaft becomes dry, brittle, and weak, which leads to increased breakage and split ends. 

To treat damage, we not only need to replace those missing ingredients, we need to seal that hair shaft to ensure they don’t escape again—and that’s exactly what the Don’t Despair, Repair!™ products are designed to do.

By infusing the hair with the perfect balance of protein and moisture, we can fill in the gaps left by those missing ingredients, creating a healthier, stronger hair shaft. Occlusive ingredients like natural oils help to create a “moisture lock” that seals the cuticle down and reinforces the hydrolipid barrier—aka, the layer of lipids that surround the hair shaft and keep all those nutrients in place.

The bonus benefit to that moisture lock? Not only are we sealing in the newly replaced proteins and moisture, we’re preventing any additional nutrient loss, thus helping to limit future damage.

And what happens when you use the entire collection together? Those benefits build on each other:

- Don’t Despair, Repair! Shampoo, MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment, and Deep Conditioning Mask:

- Scientifically proven collection to reduce hair breakage by up to 79%.

- Scientifically proven collection to strengthen hair up to 4X.