Have you met our newest curl cult fave that’s making waves (curls and coils)? Say hello to our NEW Curl Charisma™ Rice Amino + Avocado Hydrating & Defining Mask—a lightweight and deeply nourishing hair mask, specially formulated to enhance all curl types and textures.

With this new curl cult fave, we’ve harnessed the power of naturally derived yet effective ingredients that promote soft, supple and defined curls while boosting moisture and lasting hydration.

Get to know our lightweight and protein-free curl mask

Here’s the 411 on what makes our new hair mask so special and why you need this curly hair care essential in your healthy hair routine:

💜 Lightweight and deep conditions without weighing down your curls

💜 Deeply nourishes, conditions, and moisturizes all curl types

💜 Enhances and defines your natural curl pattern

💜 Protein-free to eliminate protein overload, which can lead to dry, brittle hair

💜 Silicone-free to allow your hair to fully absorb the nutrients in our hair mask while retaining moisture

💜 Clean, naturally-derived + 6-free™ so your curls can thrive

Our signature Curl Complex™ for healthy curls

Curly hair is more prone to breakage than straight hair because of its dry nature. Curls crave vital moisture and nourishing ingredients that won’t weigh them down for optimal health.

Enter: Our proprietary Curl Complex™ found in our curl mask! This nourishing blend of clean ingredients is scientifically proven to boost curl moisture by up to 3.5x! We utilized the magic of naturally derived ingredients that lock in moisture, allowing the hair cuticles to fully absorb the ingredients in our Curl Complex™ blend:

Tomato Fruit Ferment: Strengthens and seals the hair cuticle to protect against damage while supporting consistent, enhanced curl definition.

Rice Extract and Amino Acids: Reduces frizz by locking out humidity.

When used 1-2x per week in place of conditioner, this hair mask works to hydrate and enhance your curls, waves, and coils so you can rock them naturally and with confidence!

Enhanced curl definition with our unique NOVA® complex

Our new curl mask is formulated with our signature NOVA® Complex—a special blend of natural oils, vitamins, and antioxidants—to support healthy, vibrant curls:

Avocado Oil, Castor and Flax Seed Oils with Shea Butter: Fatty acids that deeply nourish, condition, softens and define your curls.

Hydrolyzed Quinoa: Nourishes and enhances your natural curl pattern.

Sodium PCA: A humectant (a moisturizing agent that attracts water and retains moisture) powerhouse that aids in hydrating dry, dull hair.

Our hydrating NOVA® Complex penetrates the structure of thirsty strands to promote soft, supple, well-defined curls in low, medium, and high porosity curls.

How to use the Curl Charisma™ Rice Amino + Avocado Hydrating & Defining Mask

Vibrant, radiant curls are only 10 minutes away when you incorporate the Curl Charisma™ Rice Amino + Avocado Hydrating & Defining Mask into your curly hair care routine. Use this mask in place of your regular conditioner 1-2x a week:

1. Shampoo with your favorite Briogeo shampoo; rinse, then gently wring your hair of any excess water.

2. Part hair into 4 sections and secure each with a hair clip.

3. Start with 1 section and massage the mask into your hair.

4. Use our NEW Wide Tooth Detangling Comb to evenly distribute the hair mask and detangle with added slip.

5. Repeat on all 4 sections; leave the hair mask in for at least 10 minutes before rinsing.

Pro tips for using our curl mask

To reap the most benefits from our latest curl treatment, here are some pro tips to incorporate into your curl care routine:

If you have 2a to 3c curls, apply the mask from root to tip.

If you have 4a to 4c curls, apply the mask from root to tip to help detangle, retain length, and maintain moisture.

 After masking, activate enhanced curls and control by styling your strands with Curl Charisma™ Rice Amino + Avocado Leave-in Defining Creme or Curl Charisma™ Chia + Flaxseed Coil Custard; finish your look with Curl Charisma™ Rice + Amino + Quinoa Frizz Control Gel

Try multi-masking to target and simultaneously benefit from the nourishing benefits of our Scalp Revival™ Charcoal + Tea Tree Cooling Hydration Scalp Mask and the Curl Charisma™ Rice Amino + Avocado Hydrating & Defining Mask.