Come one, come all. We've got the Allure Readers' Choice Award winners to brighten up your day! Spoiler alert: BRIOGEO TOOK HOME 2 Ws!
The Briogeo Winners
We are so thrilled to announce that both of our Briogeo contenders won for the third year in a row! Our winners included our beloved Don't Despair, Repair! deep conditioning mask in the conditioner category and our Farewell Frizz blow dry perfection & heart protectant crème in the smoothing cream category.
Why these babies are winners:
Our Don't Despair, Repair! deep conditioning mask is a shower staple. Whether you have bleached hair and want to bring it back to life, split ends for days, or just want a restorative boost, its ultra-nourishing formula is all you really need.
Formulated with our unique NOVA Complex, this mask delivers an optimal blend of transformative nutrients from B-vitamins, rosehip and argan oils, algae, and biotin to replenish damaged hair to a shiny, healthy-looking, and lustrous state.
If you don't believe us, just check out all the deep conditioning mask IG love!
Next up for our Briogeo winners is our miracle working Farewell Frizz blow dry perfection & heat protectant crème (Formerly known as our Rosarco blow dry perfection & heat protectant crème)! Our lightweight finishing formula is infused with a nourishing blend of rosehip, argan, and coconut oils to smooth hair, enhance shine, tame frizz, and thermal protect up to 450°F. Keeping scrolling to see why people are loving this hair protector!