Black History Month is a moment for reflection and honoring Black people, their culture, and the past, present, and future of Black hair. All February long (and beyond!), we believe it’s important to take the time to acknowledge the achievements of the Black community while shedding light on some of the challenges that still exist today. 

At Briogeo, celebrating and embracing all hair types and textures is one of our core values—and we believe that prioritizing diversity and implementing equitable practices throughout the beauty industry both fuels innovation and creates endless possibilities. For us, that means continuing our commitment to put an end to hair bias and discrimination in the Black community—and this includes the miseducation of Black hair among hair stylists who are working on models with textured hair, whether that be on-set at a photoshoot or backstage at a runway show. 

This year during Black History Month, Briogeo has proudly collaborated with We Speak Model Management to create a campaign video centered around education on hair discrimination backstage. 

The video is an important call to action for the creative industry and the artists within it to stay considerate and versatile, remain open to learning, and get inspired when working with textured hair. We’re challenging the beauty industry to rethink what an equitable and inclusive set could look like—one in which stylists are well-versed in various hair types, and brands hire professionals based on well-rounded knowledge and skill sets. 

In all aspects of our brand, Briogeo is committed to diversity, inclusivity, and honoring all the nuances that make each of us unique. It’s our mission to push members of the beauty industry to start to think differently. We want this campaign to serve as a resource and reminder for all the ways practicing equal and inclusive treatment can empower different points of view and encourage creativity—both on-set and in society.