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celebrate the journey


“Looking at myself in the mirror, I didn't feel beautiful. So I did a big chop and from there I started taking care of my hair.  I feel like it's really important just to feel beautiful naturally.”

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Curl Charisma  Chia + Flax Seed Coil Custard

Curl Charisma™

Coil Custard


Enhances definition while providing flexible styling control.

Curl Charisma™ Rice Amino + Avocado Leave-In Defining Creme

Curl Charisma™

Leave-In Defining Crème


Reduces frizz, enhances curl definition, and adds moisture.

Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo

Curl Charisma™

Hydrating Shampoo


Sulfate-free shampoo hydrates and nourishes curls.

Curl Charisma™ Rice Amino + Quinoa Frizz Control Gel

Curl Charisma™

Frizz Control Gel


frizz-fighting gel for wavy, curly and coily hair

Curl Charisma Rice Amino + Shea Curl Defining Conditioner

Curl Charisma™

Curl Defining Conditioner


Moisturizes, minimizes frizz, and adds curl definition.