This Founder Left Finance to Run Her Own Natural Beauty Line

Hair care for all - as it always should be. This is what our Founder and CEO, Nancy Twine lives and breathes into Briogeo. But how did she get her start? She made her first foray into the world of natural product formulation at the ripe age of five. During childhood visits to West Virginia, Nancy would assume the role of sous chef to her grandmother, the town's resident beauty guru, in making her coveted homemade hair care.

When Nancy hit her early 20s, she made the big move to New York City and began a career in finance at Goldman Sachs. After several years of working the finance sector, Nancy began to realize that there was a major gap in the clean hair care space.



Inspired by her grandmother and mother's beauty recipes, Nancy began to cook up her own natural hair care products in her east village apartment when she had any moment of free time. What was the goal?


"We should treat our hair the same way we treat our skin; by nurturing it with ingredients that detoxify, hydrate, and protect", Nancy Twine. 


She then partnered up with a rockstar natural chemist team and founded Briogeo Hair Care.

So, why Briogeo?


We're inspired 

Briogeo is inspired by New York City's vibrant culture and core values, which reflect an appreciation for individuality, positivity and transparency. We know that what brings every city to life are the unique and diverse people who call it home. That's why we offer bespoke hair care regimens catering to the subtle nuances that make each of us unique. 




We're Diverse 

Our texture-specific products offer something for everyone – from repair, to color-protecting, to curl care. We'll never give you anything you don't need. Briogeo's simplified two, three or four step regimens take the guesswork out of mixing and matching products to find a custom routine to volumize, repair, defrizz or nurture.



 We're Clean

Briogeo is 6-free hair care; meaning formulas are free of sulfates, parabens, phthalates, silicones, DEA and synthetic color. All products are 90 to 100 percent naturally derived and packaged in bottles that are both recycled and recyclable. Briogeo formulas are cruelty-free and mostly vegan and gluten free also.





We're Transparent 

Since honesty means everything, we include the exact percentage of naturally derived ingredients (and its source) on the back of every bottle to take the guesswork out of ingredient labels.


Join us and Nancy Twine in the clean hair care movement. 


"Life is your own unique and precious journey. Take care and be well."

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