When choosing ingredients and formulating our new Be Gentle, Be Kind Aloe + Oat Ultra Soothing 3-in-1 Cleansing Bar, we knew we wanted to leave out potentially irritating fragrance and essential oils so that it was gentle enough for daily use on sensitive skin types.
But we also wanted to go further than that by enriching this bar with naturally powerful ingredients to help relieve any redness, inflammation, and irritation you experience on your skin and scalp.
Enter the ultimate super soother, which also powers our new cleansing bar: colloidal oatmeal.
What is colloidal oatmeal?
The term “colloidal” refers to a “colloid,” which is a mixture of a microscopic substance suspended in another substance. In the case of colloidal oatmeal, it means that the original oats are ground very finely, then boiled in water to extract the colloidal mixture. Think of it as the most concentrated and potent way to reap all the soothing benefits from the oats.
How is colloidal oatmeal good for your skin?
Oats and oatmeal have long been used to reduce itching, inflammation, and irritation. These benefits are amplified in colloidal oatmeal, due largely in part to the high levels of polysaccharides, which act as humectants to bind water to the skin, antioxidants that protect against free radicals, and lipids and proteins that beef up the skin’s barrier and calm inflammation. In fact, the FDA recognizes colloidal oatmeal as an effective way to relieve minor skin irritation and itching.
Why is there oatmeal in my cleansing bar?
Our new Aloe + Oat Milk Ultra Soothing 3-in-1 Cleansing Bar is a multi-purpose, all-over solid cleanser for the hair, face, body, and hands, and is part of our Be Gentle, Be Kind collection which is formulated to be safe for people with various sensitivities. In order to create a bar that would be gentle enough for daily use on the whole body, (including the scalp, face, eye area, and intimate areas), we left out any potentially irritating fragrances or sensitizing essential oils.
But caring for sensitive skin goes beyond just leaving out possible irritants—we wanted this shower superhero to address the inflammation, irritation, and itchiness that often goes hand-in-hand with skin sensitivities. Colloidal oatmeal does just that—it calms, soothes, and relieves irritation of the scalp, face, body, and hands.
Shop our NEW soothing 3-in-1 cleansing bar today and discover the benefits of your new favorite anti-inflammatory ingredient: Colloidal oatmeal.
