Thanks to DIY hacks, viral Instagram Reels, and TikTok videos (we’re talking 105.9 million views here), rice water has seen a tremendous surge in popularity. Praised for it’s jaw-dropping ability to give you stronger, healthier hair, rice water is more than just an insta-famous trend—it’s the real deal. Using starchy rice water for hair care health is a centuries-old hair care method practiced by the Yao women in China, who are known for their legendary long locks. Rice water is a powerful hair repair treatment with impressive results.
We’ve harnessed the nutrients in this popular DIY treatment in our NEW, Don’t Despair, Repair!™ MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment. We’ve combined the powers of protein and moisture to bring life back to extremely damaged, brittle, dry strands by strengthening the hair cuticle to provide future protection against damage.
If you’re a fan of our cult-favorite Don’t Despair, Repair!™ collection, you’re probably familiar with the strengthening and reparative benefits of our 5x award-winning Don’t Despair, Repair!™ Deep Conditioning Mask. At first glance, our MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment may seem like another hair mask—but it’s actually a professional-grade, at-home treatment, specifically formulated to target extremely dry, brittle and severely damaged strands. Think of it as an efficacy booster to your weekly Don’t Despair, Repair!™ routine.
Let’s take a closer look at the similarities and differences between these two strengthening and reparative essentials that will transform your strands and up your hair repair game.
Benefits of Don’t Despair, Repair!™ Deep Conditioning Mask:
Show your dry, damaged tresses some TLC with a deeply hydrating and nourishing deep conditioning mask that will strengthen and repair your hair. Regularly deep-conditioning your hair with this formula will help protect your hair against future damage. This treatment is best for anyone who has lackluster, dehydrated strands with split ends or brittleness.
Deep Conditioning Mask 411:
- Strengthens damaged hair and protects against future damage
- Restores moistures to thirsty strands, craving a little extra TLC
- Scientifically proven to strengthen strands up to 2x after 3 uses
- Great for all hair types and textures
- Use 1-2 times per week
Benefits of Don’t Despair, Repair!™ MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment:
Our new and most intensive treatment yet is ideal for anyone who is seeing intense breakage, straw-like strands, and is lacking the vital balance of protein and moisture for strong, healthy hair. The application process looks a lot like the process of using a hair mask, but you’ll notice that the texture of the treatment is much thinner than a thick hair mask.
MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment 411:
The first of its kind, this unique intensive formula.
Delivers the perfect balance of protein and moisture to extremely stressed-out strands in the comfort of your own home—no need to head to the salon!
Fortified with our powerful Advanced Rice Protein Complex that strengthens the hair cuticle, promotes elasticity, and protects against damage.
Hair is twice as strong after just one use.
Use once a week; after several treatments, you may want to reduce usage to every other week.
SHOP MEGSTRENGTH+ RICE WATER PROTEIN + MOISTURE STRENGTHENING TREATMENT
What do our MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment and Deep Conditioning Mask Have in Common?
As part of our Don’t Despair, Repair family, our MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment and Deep Conditioning Mask share a few similarities:
As with all of our products, they’re both formulated 6-Free™ with our signature NOVA Complex® and are naturally powered by key ingredients that supercharge our entire Don’t Despair, Repair!™ collection:
Rosehip Oil: Hydrates hair + minimize frizz
Algae Extract: Nourishes + strengthens hair
Biotin: Boosts hair’s elasticity + moisture retention
B Vitamins: Nourishes + Improves hair’s texture
Sweet Almond Oil: Reduces breakage for smooth, shiny strands
They’re great for hair that’s been damaged by heat styling, color treatments, and chemical processing
Can I Use These Two Don’t Despair, Repair!™ Products Together?
Yes! Our NEW MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment is formulated to boost your weekly hair repair routine—when used prior to our Deep Conditioning Mask, you're actually doubling your hair repair benefits.
To maximize your strength and repair routine and help your hair thrive, treat your strands to this weekly Don’t Despair, Repair™ wash day routine:
Step 1: Cleanse your hair with our sulfate-free Don’t Despair, Repair!™ Super Moisture Shampoo. Rinse and wring your hair of any excess water.
Step 2: Apply our New! MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment evenly throughout damp hair. Leave it in for at least 10 minutes (you can even leave it on overnight!) then rinse.
Step 3: Massage our Don’t Despair, Repair!™ Deep Conditioning Mask into hair from mid-lengths to ends. Leave in for at least 10-15 minutes, then fully rinse.
Step 4: Apply a few drops of our Don’t Despair, Repair!™ Strengthening Treatment Oil to dry or damp hair focusing on mid-length to ends or any other areas where you’re seeing damage.
Maximize the transformative properties of our award-winning Deep Conditioning Mask and our NEW MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment when you combine them in one powerful routine. We’ve formulated these two products to work as excellent standalone products—but when used together, they provide a boost of nourishing benefits that bring your damaged strands back to life. Ready to double down on your hair repair? Shop this post today!
